This is part three of an ongoing project by the DW-WP interns Hilary Allison and JP Kim. This summer, we’re pulling out all the “social media” stops to get our work seen and our names out. It’s an experiment, and we’re documenting every step… so YOU can learn from our successes and failures. Read Week 1 here.
JP writes in plain text today. Hilary chimes in with italics.
Rewind to 2006.
Twitter comes out. It is a tedious, irritating exercise in micro-narcissism. Upon its initial release I am absolutely baffled as to the rationale behind its creation. Who needs this? Why are people compelled to share with the world every bit of meaningless minutia that befalls them? Do they find some sort of bizarre satisfaction knowing that thousands of people who don’t really care will know about the pancake they just made that looks like a butt, zomg pancake butt, lol? I would have never thought that such a purveyor of irrelevance would become so important and essential to the development of my artistic career.
Fast Forward to the Present.
I use Twitter daily. It’s simply one of the easiest and most effective ways to gain exposure and connects you to an infinite community of fellow artists.
Tips for Maximum Twitter Effectiveness…
What to Post:
- Post sketches. Twitter is as informal as you’re going to get. Take an extra 2 or 3 seconds to snap a low-res photo of a funky doodle you just did and throw it up on Twitter.
- Be funny. If you’re consistently funny, people will follow to see what, new, wacky quips you can make.
- Link to your other blogs, sites, etc. Again, Twitter=easy. Twitter=exposure. (My imaginary math doesn’t make much sense, but Twitter is easy exposure.) If you’ve got a new comic, new illustrations, anything of note on any other site, post it on your Twitter.
- Make multiple posts about things you want to get noticed.
- Isn’t that spamming? No. Not everyone is looking at your twitter at the same time.
- So Twitter is more like a chat-room than a message-board. Precisely. The chance that someone missed your initial post is very high.
- Yeah, the more people I follow, the less I catch. So if you want everybody to see something, repost it.
- What’s the appropriate amount to repost? 2, 3 times? As many times as you want. A lot of people seem to think that their integrity as a tweeter, of all things, will be in question…it won’t…nobody really cares if you post something more than once…
- Post any and all standout thoughts. Even though most of them wont be significant or poignant by any means, people will relate to even the most benign comments. ….. Seriously? Sure. If someone relates to you, chances are they’ll follow you and what not. It also shows non-artists that…GASP…we are people too!
There isn’t really anymore to be said about it. It’s common sense.
Twitter is just one of the many parts of the social media monster that has become essential these days.
You get one, you post things, people read them. It’s really not that much more complicated than that. You follow other people, and hope they follow you.
Wait, JP, let’s talk about following!
Okay, take it.
“Following” is subscribing to other users’ tweets. So far, I’ve learned that…
- People you know don’t know will follow you. Usually they’re friends of friends who catch “retweets” (quotes / re-postings) of your tweets. Also, a real estate agent started following me… completely out of the blue, as far as I can tell. Why? Was it a means of advertising? That might make sense, becaaaause…
- People you follow tend to follow you back. Jessica recommended that I wait a while to add people who don’t know me… so that when they check out who I am, there will be something to read.
“Clients” are applications you can use to access your Twitter account (an alternative to logging in via Twitter.com).
- We use coTweet to unite @DWandWP with our personal accounts.
- Clients can allow you to see how many people clicked on the links you post.
- Clients can display overall online influence scores. There are a few different measurement systems. coTweet displays every Tweeter’s Klout score. (Those are my stats and score at the right. 28 is out of 100.)
- And my FAVORITE thing about clients is that they allow you to schedule posts for later times! That means I can spend five minutes posting links in the morning and engineer them to pop up throughout the day.
- Schedule important posts for high-traffic times. Jessica and Matt let us in on the fact that more people visit Twitter in the morning, at lunch time, at almost-time-to-go-home-from-work-time, and around nine o’clock at night. [we learned that from Dan Zarrella and TweetWhen–Matt]
Follow us, and we’ll follow you back!
Post funny / interesting / informative stuff, and we’ll retweet you!
JP Kim = @whurf
Hilary Allison = @Haha_Hilary
DWWP = @DWandWP
Jessica Abel = @jccabel
Matt Maden = @mmaddencomics
Lior Zaltzman = @Liorca
Hilary’s Goals for This Week were…
[X] Test out Tumblr. (After so many trials, this was the best!)
[X] Pick my website hosting poison. (Tumblr is the winner.)
[X] Build the website. (It’s totally bare bones right now, but it exists!)
[X] Link it to domain. (HilaryAllison.net)
[X] Join Twitter (Yep.)
[ ] Customize Twitter. (Oops. Still need to do this.)
[X] Flesh out JP-Kim.com.
[X] Establish update schedule. (Every Monday!)
[X] Start updating.
Goals for Next Week:
[ ] Flesh out HilaryAllison.net with actual content/art.
[ ] Customize Twitter.
[ ] Create promotional art for JP-Kim.com.
[ ] Stick to the update schedule.
Till next week!
HA & JP (the Interns)
Week 1 (Getting Started)
Week 2 (Setting Up Websites)